Agency services
Email that turns first interest into lasting customer relationships
We design the emails that should happen after someone signs up, enquires, books or buys: welcome, nurture, follow-up, onboarding and retention, with consent and deliverability built in.
- Consent-first list growth
- Automations with clear exits
- Measured beyond opens
Where this helps
Where email usually breaks down
Most businesses already have contacts. The opportunity is in what happens next.
Sign-ups go quiet
New subscribers receive nothing useful, so interest fades.
Everyone gets everything
One newsletter for every audience leads to unsubscribes and low relevance.
Slow follow-up
Enquiries and bookings depend on manual reminders.
Customers forgotten
No onboarding, feedback or retention emails after the sale.
What we do
Our email marketing approach
Every sequence has a clear trigger, audience, goal and exit.
Capture & consent
Sign-up forms, lead resources and clear permission.
- Double opt-in where appropriate
- Preference options
Segmentation
Groups based on interests, behaviour and customer stage.
- Tags and lists plan
- Suppression rules
Automation
Welcome, nurture, follow-up, onboarding and re-engagement flows.
- Triggers, delays and exits
- No overlapping sequences
Deliverability
Sending set-up, list hygiene and measurement beyond opens.
- Domain authentication checks
- Clicks, replies and sales
Who it suits
Who email automation suits
Deliverables are agreed in writing before work starts.
Coaches & consultants
Nurture enquiries and applications for considered offers.
Ecommerce
Welcome, post-purchase, review and win-back sequences.
Service businesses
Enquiry follow-up, onboarding and repeat business.
Typical deliverables
- Email strategy and automation map
- Sign-up forms and lead resource delivery
- Welcome and nurture sequences
- Enquiry, booking and onboarding emails
- Feedback, review and re-engagement flows
- Reporting on clicks, replies, bookings and sales
Examples
Examples of our work
Only genuine projects appear here, shared with each client’s permission.
Process
How an email project runs
01
Audit
Platform, list health, consent records and existing emails.
02
Map
Triggers, audiences, goals and exits for each sequence.
03
Write & build
Copy, templates and automations, tested before going live.
04
Review
Measure clicks, replies and outcomes, then improve.
Engagement options
Ways to work together
Scope and investment are confirmed in a written proposal after a short discovery conversation.
Investment to be confirmed
Email system set-up
Strategy, core sequences and platform set-up.
- Automation map
- Core sequences built
Investment to be confirmed
Ongoing email marketing
Regular campaigns plus continuous improvement of automations.
- Campaign planning and writing
- Monthly review
To be confirmed: Prices, durations and what each option includes will be published once they are confirmed. Until then, every proposal is scoped individually.
Questions
Frequently asked questions
Which email platforms do you work with?
We often use FluentCRM on WordPress and can work with other established platforms. We recommend what fits your size and stack.
Do you write the emails?
Yes. We plan and write sequences in your voice and review them with you before anything goes live.
How do you handle consent?
Marketing emails go only to people who have agreed to receive them, with a clear way to change preferences or unsubscribe.
Next step
Want your emails to work while you focus on the business?
Tell us where things stand and what you would like to change. We will reply with suggested next steps, or a proposal if the fit is right.
- No obligation and no pressure
- Clear scope before any work begins
- Prefer to talk first? Request a strategy call