ONEVYRT programme
Turn your expertise, ideas and marketing activity into a connected system
Through guided learning, practical coaching and structured feedback, you work on your own business and develop the pages, campaigns, email sequences and processes you need to move forward.
Proposed structure
A proposed 16-week core programme
Sixteen weeks gives time to research, build and test an initial system. This structure is a proposal and may change before launch.
| Stage | Focus | Practical result |
|---|---|---|
| Before starting | Business assessment and baseline | Individual priorities and starting metrics |
| Weeks 1–2 | Customer understanding and positioning | Research summary and positioning statement |
| Weeks 3–4 | Offer and commercial structure | Defined core offer and product ladder |
| Weeks 5–6 | Customer journey and conversion | Website or funnel implementation brief |
| Weeks 7–8 | Email and follow-up | Lead capture and initial email sequences |
| Weeks 9–10 | Content and organic acquisition | Focused content and search plan |
| Weeks 11–12 | Campaigns and paid acquisition readiness | Campaign plan and testing framework |
| Weeks 13–14 | Measurement and optimisation | Dashboard and prioritised improvements |
| Weeks 15–16 | Retention, systems and next steps | Operating procedures and next 90-day plan |
To be confirmed: Programme length, start dates and the weekly schedule. Paid advertising work depends on readiness; some participants will improve their offer, tracking or conversion first.
Curriculum
Eight stages, each producing something usable
Stage 1
Understand the business and the customer
Where the business stands, and customer research that separates evidence from assumptions.
- Business baseline
- Customer research summary
- Positioning statement
Stage 2
Build an offer people can understand
Customer, problem, scope, deliverables, format and investment, with a credible promise.
- Core offer document
- Pricing rationale
- Objection responses
Stage 3
Create the path from attention to action
Map each step from discovery to purchase and what each page must do.
- Customer journey map
- Page structure and copy draft
- Follow-up process
Stage 4
Build email relationships and follow-up
Welcome, nurture, enquiry follow-up, onboarding, retention and re-engagement.
- Lead resource and signup journey
- Initial email sequences
- Segmentation plan
Stage 5
Choose a sustainable visibility strategy
One primary acquisition channel you can operate well, plus supporting activity.
- Channel priorities
- Content themes and topics
- Publishing plan
Stage 6
Plan and test campaigns
Connect audience, message, creative, landing page and follow-up, with a hypothesis first.
- Campaign brief
- Creative concepts
- Testing budget and review criteria
Stage 7
Measure and improve
Find where the journey loses momentum and connect numbers to decisions.
- Simple dashboard
- Measurement definitions
- Improvement backlog
Stage 8
Make the system maintainable
Document how it runs, with AI support and human review where it matters.
- Operating procedures
- Reusable briefs
- Next 90-day action plan
Coaching experience
How the coaching would work
- Initial assessment of your stage, objectives and priorities
- Group coaching to review work, resolve obstacles and set next actions
- Implementation clinics for a page, offer, sequence or campaign
- Structured feedback on agreed pieces of work
- Progress tracking of assignments, decisions and metrics
- A final review and next priorities
To be confirmed: Session frequency, the number of feedback reviews, response times and whether technical implementation is included.
Learning library: a library of lessons, templates and examples supports the programme. Access arrangements will be confirmed before enrolment; it is not yet available online.
Outcomes
What participants leave with
A usable first version of their business’s marketing system. Revenue results depend on the business, market, execution and resources.
- A clearer audience and positioning
- A defined core offer
- A connected customer journey
- A functioning enquiry or purchase path
- Relevant follow-up communication
- A focused acquisition plan
- A measurement routine
- A documented plan for continued improvement
Questions
ONEVYRT questions
What do I need before joining?
A business, or a sufficiently clear business idea, access to the relevant accounts and enough time each week to implement.
Is ONEVYRT a course?
It is a guided implementation programme. The lessons support the work; the value comes from applying them to your business with feedback.
Can Goldman Advertising do some of the work for me?
Yes. ONEVYRT Coaching + Implementation adds specifically scoped technical delivery, and you can move to agency services at any point.
When does the next programme start, and what does it cost?
Dates and pricing are being finalised. Apply now and we will contact you when they are confirmed.
Apply