Agency services
Google Ads planned around profitable enquiries, not clicks
We build and manage search and Performance Max campaigns that reach people actively looking for what you offer, with landing pages and tracking that show what is really working.
- Tracking checked before spend
- Landing pages aligned to ads
- Plain-English reporting
Where this helps
Common reasons Google Ads disappoint
Most wasted spend comes from a handful of fixable issues.
Broad targeting
Ads appear for searches that will never become customers.
Weak landing pages
Traffic lands on a general page that does not answer the search.
Unreliable tracking
Conversions are missing or double-counted, so decisions are guesswork.
Set and forget
Campaigns are launched and left, while costs and competitors change.
What we do
How we manage Google Ads
Readiness first: if tracking or the offer is not ready, we fix that before increasing spend.
Research
Keyword intent, competitor ads and realistic cost expectations.
- Search term map
- Budget scenarios
Tracking
Conversion tracking for the actions that matter, tested before launch.
- Goals and events
- Offline conversion options
Campaigns
Tightly themed campaigns, ad copy and extensions.
- Search and Performance Max
- Negative keyword lists
Optimisation
Regular reviews of search terms, bids, ads and landing pages.
- Testing plan
- Monthly review
Who it suits
Who Google Ads suits
Deliverables are agreed in writing before work starts.
Local & service businesses
People search for what you do when they need it.
Ecommerce
Shopping and Performance Max for products with clear demand.
B2B services
High-intent searches that justify a careful, qualified approach.
Typical deliverables
- Account audit or new account set-up
- Conversion tracking plan and set-up
- Campaign structure, keywords and ads
- Landing page recommendations or builds
- Monthly performance review
- Clear reporting on enquiries, sales and cost
Examples
Examples of our work
Only genuine projects appear here, shared with each client’s permission.
Process
How a Google Ads engagement starts
01
Audit
Review the account, tracking, offer and landing pages.
02
Prepare
Fix tracking, plan campaigns and align landing pages.
03
Launch
Go live with controlled budgets and close monitoring.
04
Improve
Review results, test and reallocate budget to what works.
Engagement options
Ways to work together
Scope and investment are confirmed in a written proposal after a short discovery conversation.
Investment to be confirmed
Audit & set-up
A one-off audit, tracking fixes and a rebuilt campaign structure.
- Account audit
- Tracking and campaign set-up
Investment to be confirmed
Ongoing management
Continuous management, testing and reporting.
- Campaign management
- Monthly review and reporting
To be confirmed: Prices, durations and what each option includes will be published once they are confirmed. Until then, every proposal is scoped individually.
Questions
Frequently asked questions
How much should we spend on ads?
It depends on your market and goals. We share budget scenarios based on research before you commit, and ad spend is paid directly to Google.
How soon will we see results?
Campaigns gather data from launch, but meaningful conclusions take time. We agree review points in advance rather than promising quick wins.
Do we keep access to the account?
Yes. The account belongs to your business and you keep full access.
Next step
Want an honest view of your Google Ads?
Tell us where things stand and what you would like to change. We will reply with suggested next steps, or a proposal if the fit is right.
- No obligation and no pressure
- Clear scope before any work begins
- Prefer to talk first? Request a strategy call